Optimizing Sales From Female Online Travel Bookers
Female Online Travel Bookers Crave Deals, Visual Content, And Ways To Share Their Experiences
July 28, 2011
Why Read This Report
In spite of online travel's maturity and massive acceptance, women and men differ in planning and booking trips online. And while men and women spend similar amounts on travel, men are more likely to book online. There are four key areas in which female travelers' online travel planning and buying behavior differs from male travelers': technology engagement, visual content, value, and social media. eBusiness professionals must understand and incorporate these into their strategy if they hope to improve engagement and revenues from this high-value audience.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Four Important Differences Exist Between US Male And Female Online Travelers
- Visual Content, Deals, And Social Interaction Appeal To Female Travelers
- Supplemental Material
- Related Research Documents
The Evolution Of Global eCommerce Markets
February 5, 2016 | Lily Varon
Web Site Brand Experience 2010: Hotels
September 17, 2010 | Ron Rogowski
The Alternative Payment Methods Landscape For Travel eBusiness
June 22, 2010 | Henry H. Harteveldt