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For eBusiness & Channel Strategy Professionals

Optimizing Sales From Female Online Travel Bookers

Female Online Travel Bookers Crave Deals, Visual Content, And Ways To Share Their Experiences

July 28, 2011

Primary author headshot

Authors

  • By Henry H. Harteveldt
  • with Patti Freeman Evans,
  • Benjamin Zeidler,
  • Amelia Martland,
  • Elizabeth Stark,
  • Douglas Roberge

Why Read This Report

In spite of online travel's maturity and massive acceptance, women and men differ in planning and booking trips online. And while men and women spend similar amounts on travel, men are more likely to book online. There are four key areas in which female travelers' online travel planning and buying behavior differs from male travelers': technology engagement, visual content, value, and social media. eBusiness professionals must understand and incorporate these into their strategy if they hope to improve engagement and revenues from this high-value audience.

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Table of Contents

  • Four Important Differences Exist Between US Male And Female Online Travelers
  • RECOMMENDATIONS

  • Visual Content, Deals, And Social Interaction Appeal To Female Travelers
  • Supplemental Material
  • Related Research Documents

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