Why Read This Report
Tech marketplaces — such as those emerging in software-as-a-service and cloud — promise to transform tech buying with better speed and agility along with lower cost and risk. Marketplaces are still emerging and don't represent a large percentage of total enterprise tech transactions today, but that's changing — especially for smaller purchases that represent the long tail of spend and shadow IT. This report discusses the shift ahead and what application development and delivery (AD&D) pros need to know about this key future element of tech buying.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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