Trends Report

Out Of The Shadows: How Marketplaces Will Disrupt Tech Buying

Marketplaces Are Already Revolutionizing The Long Tail Of Enterprises’ Small Purchases; They’ll Make Inroads Into Larger Purchases, Too

November 12th, 2019
Liz Herbert, VP, Principal Analyst
Liz Herbert VP, Principal Analyst
With contributors:
Stephen Powers , Allen Bonde , Andrew Bartels , Duncan Jones , Charlie Ruhl , Peter Harrison

Summary

Tech marketplaces — such as those emerging in software as a service and cloud — promise to transform tech buying with better speed and agility along with lower cost and risk. Marketplaces are still emerging and don’t represent a large percentage of total enterprise tech transactions today, but that’s changing — especially for smaller purchases that represent the long tail of spend and shadow IT. This report discusses the shift ahead and what application development and delivery (AD&D) pros need to know about this key future element of tech buying.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.