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For Application Development & Delivery Professionals

Out Of The Shadows: How Marketplaces Will Disrupt Tech Buying

Marketplaces Are Already Revolutionizing The Long Tail Of Enterprises' Small Purchases; They'll Make Inroads Into Larger Purchases, Too

November 12, 2019

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Why Read This Report

Tech marketplaces — such as those emerging in software-as-a-service and cloud — promise to transform tech buying with better speed and agility along with lower cost and risk. Marketplaces are still emerging and don't represent a large percentage of total enterprise tech transactions today, but that's changing — especially for smaller purchases that represent the long tail of spend and shadow IT. This report discusses the shift ahead and what application development and delivery (AD&D) pros need to know about this key future element of tech buying.

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Table of Contents

  • High Costs And Complexity Are Forcing Change In Technology Buying
  • Marketplaces Will Revolutionize Tech Buying For The Better
  • Marketplaces Will Massively Disrupt Tech Buying — But Not Equally
  • Map Your Tech-Buying Style To Your Marketplace Use
  • Recommendations

  • Investigate Marketplace Options Now, And Plan Your Approach
  • What It Means

  • Marketplaces Will Put A Nail In The Coffin For Traditional Tech Buying
  • Supplemental Material
  • Related Research Documents

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