Overcoming The Challenges Of Measuring Influence

January 8th, 2010

Julie Katz

Zach Hofer-Shall

With contributors:

Carlton Doty , Emily Murphy , Sean Corcoran

Summary

Harnessing the power of influencers can give Customer Intelligence professionals valuable insight to help improve their firms' marketing strategies. But for marketers to effectively utilize influence, they must first determine how best to measure it — a difficult task complicated by the limited amount of useful data. However, successful influence measurement is attainable and affordable for Customer Intelligence professionals who can leverage readily available data and select the right tool(s) to streamline the process.

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