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For eBusiness & Channel Strategy Professionals

PIM And DAM Are The Power Couple For Your Content Strategy

An Integrated Approach Will Feed Demand For New Commerce Experiences

October 29, 2020


Why Read This Report

Customers demand more digital content. Companies ramping up their product content face two related challenges: first, how to manage product data, rich media, and branded content across complex and often disconnected systems; second, how to deliver more compelling product content across channels at scale. Both are highly manual and ultimately ineffective at many organizations. Digital business pros should read this report to learn how an integrated PIM-DAM strategy can lower the cost of content delivery and achieve engaging commerce experiences.

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Table of Contents

  • Channel Digitization Demands (A Lot More) Rich Media Content
  • Lifestyle And 3D Images Enhance Experiences And Outcomes
  • Three Scenarios To Bring PIM And DAM Closer Together
  • Recommendations

  • Integrate Your PIM And DAM To Improve Omnichannel Commerce
  • Supplemental Material
  • Related Research Documents

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