Save or Share this Report

For Enterprise Architecture Professionals

PIM Is A Cornerstone Of Your Digital Business

Why Customer-Obsessed Firms Need Product Information Management

January 18, 2017

Primary author headshot

Authors

Why Read This Report

Customer-obsessed firms in both B2C and B2B need to continuously deliver differentiated experiences to win business. In this context, firms need to make their products easier to find and showcase their features to make them attractive to customers. The right content will move shoppers along their purchase journey. This report shows enterprise architects how product information management (PIM) applications are best positioned to meet the needs of the business user as well as to act as the enterprise hub for trusted product data.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Digitally Empowered Customers Demand Superior Product Experiences
  • PIM Is A Cornerstone Of Your Digital Transformation
  • PIM Is Uniquely Positioned To Be Your Product Insight Hub
  • Recommendations

  • Start Your PIM Journey With The Hard Work Of People And Process
  • Supplemental Material
  • Related Research Documents