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For Enterprise Architecture Professionals

PIM Is A Cornerstone Of Your Digital Business

Why Customer-Obsessed Firms Need Product Information Management

January 18, 2017

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Why Read This Report

Customer-obsessed firms in both B2C and B2B need to continuously deliver differentiated experiences to win business. In this context, firms need to make their products easier to find and showcase their features to make them attractive to customers. The right content will move shoppers along their purchase journey. This report shows enterprise architects how product information management (PIM) applications are best positioned to meet the needs of the business user as well as to act as the enterprise hub for trusted product data.

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Table of Contents

  • Digitally Empowered Customers Demand Superior Product Experiences
  • PIM Is A Cornerstone Of Your Digital Transformation
  • PIM Is Uniquely Positioned To Be Your Product Insight Hub
  • Recommendations

  • Start Your PIM Journey With The Hard Work Of People And Process
  • Supplemental Material
  • Related Research Documents