Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

(PLAY VIDEO) Product Videos Drive Conversion Without A Hollywood Budget

October 18, 2016

Primary author headshot


Why Read This Report

Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key component because it generates results and is easier to produce and track than ever before. This report analyzes how eBusiness leaders should tap short-form video to educate customers about products and generate sales. It also addresses how to optimize your workflow and which metrics to focus on to implement and optimize a successful video content program.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Short-Form Product Video Is A Key Part Of Your Marketing Mix
  • How To Best Use Short-Form Product Video
  • Metrics That Matter: Completion Rate, View Time, Drop-Off — Not Views
  • Recommendations

  • Start By Adapting Workflows, Using An OVP, And Embracing UGC
  • Supplemental Material
  • Related Research Documents

Recommended Research