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For eBusiness & Channel Strategy Professionals

(PLAY VIDEO) Product Videos Drive Conversion Without A Hollywood Budget

October 18, 2016

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Why Read This Report

Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key component because it generates results and is easier to produce and track than ever before. This report analyzes how eBusiness leaders should tap short-form video to educate customers about products and generate sales. It also addresses how to optimize your workflow and which metrics to focus on to implement and optimize a successful video content program.

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Table of Contents

  • Short-Form Product Video Is A Key Part Of Your Marketing Mix
  • How To Best Use Short-Form Product Video
  • Metrics That Matter: Completion Rate, View Time, Drop-Off — Not Views
  • Recommendations

  • Start By Adapting Workflows, Using An OVP, And Embracing UGC
  • Supplemental Material
  • Related Research Documents

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