Advanced Search

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Paperless Plight: Growing Resistance Outpaces Adoption Among US Bank Account Holders

Low Penetration Suggests A Change In Strategy Is Needed

November 1, 2010

Authors

Why Read This Report

With more US consumers accessing their bank accounts through multiple channels today, the value of a paper snapshot of their financial activity would seem to have shrunk considerably. And yet the percentage of US bank account holders who have given up paper statements averages just 24%. Worse still, 37% of account holders who receive a paper statement today say they will never abandon paper in favor of online statements. Soft selling paperless adoption on the strength of environmental and convenience pitches has been marginally successful at best. Banking eBusiness managers need to consider more aggressive tactics to eliminate paper statements, including requiring all new accounts to be paperless and setting a conversion deadline for all others.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Tools And Templates

Models and Calculators

calculator icon
  • The eStatement Adoption Landscape
  • Few Incentives Appeal To A Broad Group Of Account Holders

Also in Collection: Electronic Delivery

Table of Contents

  • Access To eStatements Grows, But Paper Delivery Remains Dominant
  • A New Statement Model Is Needed
  • RECOMMENDATIONS

  • Slow And Steady Won't Win This Race
  • Supplemental Material
  • Related Research Documents

Recommended Research