Trends Report

Partner Up For Influencer Marketing

Work With Key Collaborators To Identify And Engage Influencers

November 18th, 2011
Ari Osur, null
Ari Osur
With contributors:
Nate Elliott , Sarah Glass , Zach Hofer-Shall , Elizabeth Komar

Summary

Interactive marketers are often responsible for influencer marketing programs, particularly within business-to-consumer (B2C) organizations. But identifying and engaging influencers is both complex and resource-intensive, and interactive marketers can't do it all on their own. This report helps interactive marketers identify the internal and external partners they'll need to find and engage influencers, and it shows them how to advance from one-off influencer marketing programs into a structured influencer marketing practice.

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