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For B2B Marketing Professionals

Peer Stories And Credible Data Attract And Engage B2B Buyers

Use Short-Form Interactive Content To Capture Customers' Attention

September 7, 2017

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Why Read This Report

Business purchase decision makers want content — supported with evidence- and fact-based viewpoints — that comes from other customers and unbiased sources. They also prefer to consume content published in shorter visual formats. B2B marketers: Now is the time to balance substance and format in all content that you deliver. Read this report to learn how to tune your marketing content to buyers' interests by boosting its relevance and demonstrating empathy with your target audiences.

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Table of Contents

  • B2B Marketing Content Must Address Discriminating Buyer Preferences
  • Three Ways To Boost Your Marketing Content's Appeal And Value
  • Recommendations

  • Make Empathetic Marketing Content A Competitive Differentiator
  • What It Means

  • Data, Creative, And Technology Combine To Boost Content's Empathy
  • Supplemental Material
  • Related Research Documents

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