People Who Transform An Experience-Driven Organization
May 4, 2012
Why Read This Report
This stakeholder map is designed to help customer experience professionals plan and coordinate activities across roles and functions as well as clarify the responsibilities of participants in the transformation to an experience-driven organization. It includes an overview of the customer experience maturity framework that forms the basis of the transformation, identifies the most important stakeholders who'll need to participate in the transformation, and explains why those stakeholders are critical to success. The report also includes a downloadable spreadsheet-based grid, which can be customized for your business.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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