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For Customer Experience Professionals

Personalization And The Rise Of Individualized Experiences

December 9, 2014

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Why Read This Report

Over the past decade, marketers have become adept at using customer data to personalize recommendations, offers, and messages. Now, customer experience (CX) pros are getting into the game by using customer data to personalize customer experiences. The result of these efforts is a new class of customer experiences called "individualized experiences" that reprioritize functionality, curate content, and systematize guidance for individual customers. This report explores the hallmarks of individualized experiences, how individualized experiences raise the bar on experience quality, and how CX pros can start creating individualized experiences.

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Table of Contents

  • Move Over Personalization; Here Comes Individualization
  • How To Move From Personalization To Individualization
  • WHAT IT MEANS

  • It's Time To Rethink Experience Design
  • Supplemental Material
  • Related Research Documents