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For eBusiness & Channel Strategy Professionals

Personalized Video Creates Better Customer Service Experiences

High-Impact Video Communications Reduce Unnecessary Service Calls And Add A Human Touch To Automated Environments

March 2, 2018

Why Read This Brief

Customers don't like reading the mounds of information that companies often send them, so savvy companies use video to cut through the clutter and deliver a great experience. Specifically, brands can reduce the burden on their contact center with personalized video, which helps reduce churn in the onboarding cycle and retain customers in the post-sales cycle. Digital business strategy professionals responsible for customer service can use personalized video to help trim service costs and create competitive differentiation.

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