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For B2C Marketing Professionals

Persuasive Consumers Are Socially Connected

February 17, 2009

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  • By Josh Bernoff
  • with Cynthia N. Pflaum,
  • Emily Bowen,
  • Angie Polanco

Why Read This Report

Forty-four percent of US online adults are persuaders, those who tell others about products that interest them. They're brand-motivated, open to ads, and highly active in social applications. To energize persuasive customers, marketers should listen and respond to their feedback, give them content to pass around, and appoint them as product ambassadors.

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