Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Persuasive Consumers Are Socially Connected

February 17, 2009

Primary author headshot

Authors

  • By Josh Bernoff
  • with Cynthia N. Pflaum,
  • Emily Bowen,
  • Angie Polanco

Why Read This Report

Forty-four percent of US online adults are persuaders, those who tell others about products that interest them. They're brand-motivated, open to ads, and highly active in social applications. To energize persuasive customers, marketers should listen and respond to their feedback, give them content to pass around, and appoint them as product ambassadors.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase