Persuasive Consumers Are Socially Connected

February 17th, 2009

Josh Bernoff

With contributors:

Cynthia N. Pflaum , Emily Bowen , Angie Polanco

Summary

Forty-four percent of US online adults are persuaders, those who tell others about products that interest them. They're brand-motivated, open to ads, and highly active in social applications. To energize persuasive customers, marketers should listen and respond to their feedback, give them content to pass around, and appoint them as product ambassadors.

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