Trends Report

Pick The Omnichannel Media Management Model That Enables Your Customer Obsession Efforts

July 26th, 2018
Joanna O'Connell, null
Joanna O'Connell
With contributors:
Mary Pilecki , Jay Pattisall , Melissa Parrish , David Novitzky , Shayna Neuburg


Ushered in by fractured trust in the programmatic era, the in-housing of media is a real trend. It is neither a fad nor uniform in its expression. Rather, there are strategic considerations that can have a long-term impact, and not every company needs — or is equipped to effectively enact — the same model. This report will guide B2C marketers trying to determine the right organizational model for omnichannel media management.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.