Trends Report

Plan Your European eCommerce Expansion

European Cross-Border Buyers Are Valuable Digital Embracers

November 5th, 2014
Michelle Beeson, null
Michelle Beeson
With contributors:
Martin Gill , Patti Freeman Evans , Zia Daniell Wigder , Alex Causey

Summary

European online cross-border purchasing is happening, but with almost a quarter of European online adults buying cross-border, it has not yet reached a critical mass. Those in smaller European eCommerce markets are more likely than their peers in larger European markets to make purchases from outside their domestic markets. Online cross-border buyers continue to be desirable consumers as they outspend other online buyers. This report outlines the current profile of European online cross-border buyers and sets out some considerations for eBusiness professionals who are pursuing online expansion across Europe.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.