Predictions 2010: Consumer Mobile Strategies

January 7th, 2010

Julie Ask

With contributors:

Summary

2009 was the year that many consumer brands (and our clients) began to think seriously about engaging with their customers on cell phones. Media companies were already doing so. Our clients moved beyond one-off tactics to begin creating strategies for developing, funding, and rolling out mobile services. In 2010, we'll see consumer brands continue to add depth in terms of offerings and reach to the more holistic mobile strategies they began work on in 2009. They will continue to be hampered by too little funding in an economy struggling to recover but will dedicate more resources in 2010 than in 2009.

Want to read the full report?

This report is available for individual purchase ($795).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.