Save or Share this Report

For eBusiness & Channel Strategy Professionals

Predictions 2010: Consumer Mobile Strategies

January 7, 2010

Primary author headshot


Why Read This Report

2009 was the year that many consumer brands (and our clients) began to think seriously about engaging with their customers on cell phones. Media companies were already doing so. Our clients moved beyond one-off tactics to begin creating strategies for developing, funding, and rolling out mobile services. In 2010, we'll see consumer brands continue to add depth in terms of offerings and reach to the more holistic mobile strategies they began work on in 2009. They will continue to be hampered by too little funding in an economy struggling to recover but will dedicate more resources in 2010 than in 2009.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research