Save or Share this Report

For eBusiness & Channel Strategy Professionals

Predictions 2014: Global eCommerce Mandates Multiple Touchpoints And Business Models

Eight Trends Set To Impact The Industry

December 12, 2013

Primary author headshot

Authors

  • By Zia Daniell Wigder
  • with Rebecca Katz

Why Read This Report

The past year saw a surge in eCommerce revenues around the globe, and 2014 will be no different. eCommerce brands in every country will continue to spread their global wings, expanding their international offerings through a growing number of different consumer touchpoints and business models. For a number of brands, global online expansion will become easier as solution providers streamline and address key pain points around market entry. However, profitability will remain elusive for many, especially those brands with short-term aspirations. eBusiness organizations that aim for an international footprint must work to ensure they understand both the growing opportunities and the threats they will face outside of their home markets in 2014.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • The Face Of Global eCommerce Will Evolve In 2014
  • Related Research Documents