Predictions Report

Predictions 2015: Digital Business Transformation Will Gain Critical Mass

November 7th, 2014
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
With contributors:
Carrie Johnson , James McQuivey, PhD , Zia Daniell Wigder , Peter Burris , Nigel Fenwick , Alex Causey

Summary

No one really doubts the importance of digital to today's businesses. While senior executives may argue over priorities — open more stores or build a better website? — few can deny the mounting internal and external pressure to do more than pay lip service to digital. Firms must act in 2015 if they are to avoid falling behind their more digitally savvy competitors — and eBusiness executives must put themselves in the digital driving seat. Confused ownership of digital strategy, a lack of critical skills, and an ill-defined vendor landscape will leave many firms floundering over half-hearted digital strategies. eBusiness executives must help their senior leaders cut through this confusion. This report maps out Forrester's digital business predictions for 2015 and outlines the key actions that eBusiness leaders should be planning now to drive effective digital transformation in their organizations.

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