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For eBusiness & Channel Strategy Professionals

Predictions 2015: European Retailers Will Embrace Experimentation

November 5, 2014

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Why Read This Report

Customers are increasingly empowered with the ability to decide where, when, and how they engage with organizations as they shop. In 2015, European consumers' increasingly multitouchpoint shopping behavior will heighten eBusiness professionals' attention on the influence of digital across the customer journey. In 2015, European eBusiness professionals will experiment with 'mobile moments,' digital technology in-store, and cross-touchpoint measurement in order to win, serve, and retain customers.

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