Predictions Report

Predictions 2015: European Retailers Will Embrace Experimentation

November 5th, 2014
Michelle Beeson, null
Michelle Beeson
With contributors:
Martin Gill , Sucharita Kodali , Thomas Husson , Tina Moffett , Patti Freeman Evans , Adam Silverman , Alex Causey

Summary

Customers are increasingly empowered with the ability to decide where, when, and how they engage with organizations as they shop. In 2015, European consumers' increasingly multitouchpoint shopping behavior will heighten eBusiness professionals' attention on the influence of digital across the customer journey. In 2015, European eBusiness professionals will experiment with 'mobile moments,' digital technology in-store, and cross-touchpoint measurement in order to win, serve, and retain customers.

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