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For eBusiness & Channel Strategy Professionals

Predictions 2015: The Digital Store Platform Will Support The Retail Store Of The Future

Digital Commerce And Engagement Technology Will Be Infused Into The Retail Store To Drive Service And Convenience

November 19, 2014

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Authors

  • By Adam Silverman
  • with Zia Daniell Wigder,
  • Peter Sheldon,
  • Denee Carrington,
  • Rebecca Katz

Why Read This Report

eBusiness leaders have experimented with digital store technology such as kiosks and in-store analytics for a few years now. For the most part, these technologies have been deployed as pilots, allowing the eBusiness leader to optimize the performance, assess the impact, and build a business case for full deployment. In addition, commerce vendors have been hard at work building new digital store capabilities, such as store fulfillment, that leverage the retail store in new ways. Finally, customers have begun to embrace mobile devices in-aisle to improve their shopping experiences. This convergence of factors will help make 2015 the break-out year for the digital store, unlocking new experiences and value that can only be delivered in a physical location. This report will highlight the top digital store trends of 2015.

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