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For B2C Marketing Professionals

Predictions 2017: Media Disrupts Itself With New Business Models And Unexpected Partnerships

Innovation Is No Longer The Sole Domain Of Digital Upstarts

November 3, 2016

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Why Read This Report

The media industry has had a rough couple of years: Digital disruption forced content providers to change the way they develop and deliver their products; programmatic changed the way advertisers and agencies buy media; and the tech ecosystem exploded and fragmented. Disruption isn't going anywhere in 2017, but it'll come in new forms and from unexpected sources as players across the industry disrupt themselves to remain viable. This report shows media companies, marketers, adtech providers, and agencies what they can expect from the year ahead.

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