Report

Predictions 2016: Media's Unbundling Accelerates

How TV, Audience Data, And Ad Quality Will Change For Marketers
November 13th, 2015
With Contributors:
Carlton Doty
Susan Bidel
Richard Joyce
Samantha Merlivat
Sarah Sikowitz
Kasia Madej
and Laura Glazer

Summary

The year 2016 will see the process of digitization of the media ecosystem continue apace and addressability will cut across all types of media, accelerating the unbundling of media offering and bringing even more to the fore the strategic importance of fi

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