Predictions Report

Predictions 2016: The New Breed Of CIO

How Digitally Savvy CIOs Obsessed With Customers Will Drive Growth

November 2nd, 2015
With contributors:
Bobby Cameron , Martha Bennett , Paul Miller , Dan Bieler , Sharyn Leaver , Marc Cecere , John McCarthy , Rachael Klehm , Karen Traikovich


In 2016, CEOs will expect CIOs to grow out of being mere custodians of technology and to actively wield tech to drive revenue instead. This brief charts how that shift will make your job as a CIO harder; tells you what to do about it in terms of communication, execution, investment, risk assessment, hiring, and more; and explains why culture change and learning the nuts and bolts — not just the lingo — of customer experience (CX) are crucial to your success.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.