Predictions Report

Predictions 2018: Digital Business Strategy Will Reach The Heart Of Business

November 10th, 2017
Jacob Morgan, null
Jacob Morgan
With contributors:
Ted Schadler , Pascal Matzke , Martin Gill , Julie Ask , Nigel Fenwick , Benjamin Arnold


Digital business leaders know their strategies can't focus just on bolting on new experiences. To win, serve, and retain today's empowered customer, firms must digitize the very core of their business, and 2018 will be the year when that process starts at scale. Enabling technologies will rapidly mature, vendors will reposition their offerings, and digital business leaders will be at the heart of the change. This document outlines Forrester's key predictions for digital business in 2018.

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