Report

Predictions 2018: The Crisis Of Trust And How Smart Brands Will Shape CX In Response

November 8th, 2017
With Contributors:
Gabriella Zoia
Scott Ross
and Rachel Birrell

Summary

CX quality has largely stalled. Why? Survey data shows that people interact with brands more, which means they have more experiences and form more perceptions. But the data also shows that trust in companies has dropped precipitously; customers say the wa

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