Report

Predictions 2019: B2B Marketing And Sales

Leaders Embrace Full Life-Cycle Engagement
October 25th, 2018
With
Mary Shea, PhD
and Kara Hartig

Summary

As B2B marketers increasingly lead the entire buying experience, they must establish a foundation of insights and pivot from campaign to engagement design that encompasses both digital and human interactions. In 2019, we predict that vendors' response to

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