Predictions Report

Predictions 2019: B2B Marketing And Sales

Leaders Embrace Full Life-Cycle Engagement

October 25th, 2018
Caroline Robertson, null
Caroline Robertson
With contributors:
Steven Casey , Laura Ramos , Melissa Parrish , Jay McBain , Lori Wizdo , Mary Shea, PhD , Brandon Shaik , Kara Hartig


As B2B marketers increasingly lead the entire buying experience, they must establish a foundation of insights and pivot from campaign to engagement design that encompasses both digital and human interactions. In 2019, we predict that vendors' response to this need will accelerate as their customers commit to full life-cycle marketing.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($795).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.