Predictions Report

Predictions 2019: B2B Marketing And Sales

Leaders Embrace Full Life-Cycle Engagement

October 25th, 2018
With contributors:
Melissa Parrish , Steven Casey , Laura Ramos , Lori Wizdo , Jay McBain , Mary Shea, PhD , Brandon Shaik , Kara Hartig

Summary

As B2B marketers increasingly lead the entire buying experience, they must establish a foundation of insights and pivot from campaign to engagement design that encompasses both digital and human interactions. In 2019, we predict that vendors' response to this need will accelerate as their customers commit to full life-cycle marketing.

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