Why Read This Report
Sir Francis Bacon, an 18th-century founder of the modern scientific method, famously argued that "Knowledge is power." With all due respect to this great scientist, in the 21st century, "Prediction is power." It's the power all firms need to strengthen their BT agenda, helping them transform their technology, systems, and processes to win, serve, and retain customers. Predictive analytics is a key capability to make better decisions, avoid risks, and create differentiated, more individualized customer experiences. Predictive models may lie in your data — but only if you look for them. That's what predictive analytics is all about. Every application development and delivery (AD&D) professional and every technology management leader should know what predictive analytics is. This report gets AD&D professionals up to speed quickly so that they can lead the charge.
Get Access
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.
Purchase Report
This report is available for individual purchase ($499 USD).
Purchase