Why Read This Report
Sir Francis Bacon, an 18th-century founder of the modern scientific method, famously argued that "Knowledge is power." With all due respect to this great scientist, in the 21st century, "Prediction is power." It's the power all firms need to strengthen their BT agenda, helping them transform their technology, systems, and processes to win, serve, and retain customers. Predictive analytics is a key capability to make better decisions, avoid risks, and create differentiated, more individualized customer experiences. Predictive models may lie in your data — but only if you look for them. That's what predictive analytics is all about. Every application development and delivery (AD&D) professional and every technology management leader should know what predictive analytics is. This report gets AD&D professionals up to speed quickly so that they can lead the charge.
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