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Preparing For New Competitors In The Mobile Game Console Market

February 25, 2009

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Why Read This Report

Nintendo has dominated the mobile console market since the introduction of the original Game Boy, but the rise of powerful new devices like the Sony PSP and Apple's iPhone means the mobile console market is more competitive than ever before. This competition will drive the industry to consider a number of factors that it has so far ignored or poorly implemented. Chief among these factors are appealing to a wider audience of nonstereotypical gamers like females, adults, and those from lower-income households and taking advantage of the technological innovations of connectivity.

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Table of Contents

  • The Game Is Changing For Mobile Consoles
  • Tapping Into Demographics Is Key To Long-Term Success
  • New Competitors And Mobile Capabilities Mark A Change In The Sector
  • RECOMMENDATIONS

  • The Winning Platform Must Make Use Of Expanded Audiences And Technology
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