Trends Report

Preparing For New Competitors In The Mobile Game Console Market

February 25th, 2009
Julie Ask, null
Julie Ask
With contributors:
Jay Horwitz , Dan Wilkos , Seth Fowler

Summary

Nintendo has dominated the mobile console market since the introduction of the original Game Boy, but the rise of powerful new devices like the Sony PSP and Apple's iPhone means the mobile console market is more competitive than ever before. This competition will drive the industry to consider a number of factors that it has so far ignored or poorly implemented. Chief among these factors are appealing to a wider audience of nonstereotypical gamers like females, adults, and those from lower-income households and taking advantage of the technological innovations of connectivity.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.