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For eBusiness & Channel Strategy Professionals

Preparing For eBusiness Professionals' Future

The Future Of eBusiness Requires eBusiness Professionals To Prepare For New Roles

February 17, 2011

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  • By Henry H. Harteveldt
  • with Carrie Johnson,
  • Benjamin Zeidler,
  • Douglas Roberge

Why Read This Report

The eBusiness professional, one of the newest management roles in most firms, is also one that has extensively evolved. The future holds even more change for eBusiness professionals. Today, eBusiness professionals run large, hub-like departments. Tomorrow, they'll need to be prepared to run more general departments, like marketing, and be viewed as experts in their businesses, and not channel experts. Why? As eBusiness becomes more mainstream with customers in the next five years, eBusiness as a function will be integrated into other departments. In many cases this will mean the dissolution of a centralized eBusiness team and that eBusiness professionals will rise to other management roles with their organizations. eBusiness professionals admit, though, that they lack experience in areas that can position them as solid business strategists. To help, Forrester has developed a self-assessment diagnostic tool specifically for eBusiness professionals that allows them to identify professional strengths and weaknesses as they prepare for their next role.

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Tools And Templates

Best Practice Assessments

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  • eBusiness Pros See Themselves As Being Effective In "Creative" And Strategic Areas
  • eBusiness Pros Lack Perceived Effectiveness In Areas Important To Their Advancement
  • Forrester's Career Diagnostic Tool For eBusiness Professionals

Table of Contents

  • eBusiness: The Newest, Most Valuable, And Most Influential Management Role
  • eBusiness Professionals' Future Careers Lie Beyond eBusiness

  • Next Steps For Preparing For The Future Of eBusiness — Your Role In It
  • Supplemental Material
  • Related Research Documents