Advanced Search

Save or Share this Report

For B2B Marketing Professionals

Pricing Strategies For Software-As-A-Service

Subscription Models Force Vendors To Rethink Pricing And Packaging To Align Better With How They Deliver Customer Value

February 16, 2017

Primary author headshot

Authors

Why Read This Report

Companies that want to sell SaaS applications to businesses must align their products' pricing with how those products deliver business value to customers. B2B marketing specialists know that new customers won't accept obsolete hardware-based pricing; the business buyer won't even know what that is. Existing customers will refuse to renew contracts that cost more than they deliver or even cancel them midterm. This report will explain how SaaS companies can develop sound pricing strategies that help them both win new deals and maximize renewals.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Moving To SaaS Makes Traditional Pricing Approaches Obsolete
  • Good Pricing Strategies Balance Simplicity With Value Alignment
  • What It Means

  • Value Alignment May Mean Loyalty Discounts, Not Price Hikes
  • Supplemental Material
  • Related Research Documents

Recommended Research