Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Print Magazine And Newspaper Subscribers Plan Cutbacks In The Year Ahead

Consumer Publications Will Suffer More Than Business Publications

December 2, 2008

Primary author headshot

Authors

  • By Sarah Rotman Epps
  • with Carrie Johnson,
  • Elizabeth Stark,
  • Kate van Geldern

Why Read This Report

The economic downturn is causing consumers to cut back even on small expenditures like print magazine and newspaper subscriptions. Forrester's data suggests that magazines will feel the pain more than newspapers and that consumer publications will suffer more than business publications. These cutbacks will precipitate an increasingly negative cycle for publishers — fewer subscribers will lead to fewer ad pages, eroding the primary source of revenue and profitability that publishers are counting on to sustain them as they build their online businesses.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase