Save or Share this Report

For B2B Marketing Professionals

Proactive Competitive Market Intelligence Builds Competitive Advantage

A Proactive Competitive Market Intelligence (CMI) Program Helps Organizations Better Prepare For Competitive Disruption

October 3, 2011

Primary author headshot


Why Read This Report

It's the decade of disruption, a period in which competitive threats can come quickly and cause rapid, and sometimes irreversible, loss. Blockbuster, Borders, and Circuit City are all companies that did not sufficiently understand and react to competitive threats. As the source of insights on markets and competitors, market insights professionals need to provide the early warning to ensure competitive advantage. The issue: Often underfunded, relying on limited sourcing and information, and not having the right skills in place, most market insights departments are not positioned to keep their companies safe from disruption. It's time to change. Whether you are considering doing competitive market intelligence (CMI) or are an expert, this report helps you gauge weaknesses in your CMI program, provides a framework for the next generation of (proactive) CMI, and shows how to evolve market insights to meet the intelligence needs of stakeholders in the decade of disruption.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • The Decade Of Disruption Changes The Rules
  • Market Insights Is Not Prepared To Handle Competitive Disruption
  • The Solution: Design A Proactive CMI Program

  • Put Together A Solid CMI Business Plan
  • Related Research Documents