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For Customer Experience Professionals

Product Management's New Hunger For Customer Research Done Right

A Gathering Of 1,600 Product Leaders Reveals Why They Need To Partner With CX Pros

August 22, 2018


Why Read This Brief

Product managers at Mind the Product SF 2018 (a leading product management conference Forrester attended in July) clearly recognized the importance of conducting customer research. But many were still learning how to avoid common research mistakes that can lead to career-ending product failures. They need help from CX pros — customer research pros in particular. This report sums up our observations and advises research pros on how to help their product colleagues take a disciplined approach that leads to real product improvement and innovation.

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