Vision Report

Product-Centric Development Is A Hot New Trend

A Distinctive Approach To Software Development That Delivers Exceptional Value

December 23rd, 2009
With contributors:
Mike Gilpin , Adam Knoll

Summary

Today's application development leaders face unprecedented pressure to deliver more top-line business value, improve partnership with the business, and cut through the stifling technical complexity born from myriad legacy systems. In contrast to these challenges, a distinctive, value-based approach to software development has emerged, identifiable by a high-performing class of "product-centric" development teams that characteristically support their company's value chain, partner with both their customers and business stakeholders, and own the business results that their software delivers. Although the origins of product centricity are concentric to this specific segment of development teams, Forrester's August 2009 Global Product Centricity Online Survey shows that this trend is underway at a wide variety of companies of different operating environments, sizes, and industries. Therefore, many application development leaders can boost their value proposition to the business and gain from adopting product-centric practices in their selection and design of people, organization, processes, and management controls.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.

With
Mike Gilpin
and Adam Knoll