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For B2C Marketing Professionals

Profiling European Internet Avoiders

August 22, 2007

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About 12 million consumers in Europe¿s five key geographies have access to the Internet but never use it. Most of these Internet avoiders live in Southern Europe, but even 2 million British consumers shy away from actually using the Internet. The majority of Internet avoiders are women, especially senior women. Their current attitude is mainly a matter of insecurity and education: the majority is willing to try the Internet if somebody helps them understand how the Internet works, or if it was simpler to use.

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