Best Practice Report

Q&A: Four Social Intelligence Myths That Keep You From Success

June 24th, 2015
Allison Smith, null
Allison Smith
With contributors:
Mary Pilecki , Emily Miller

Summary

Analyzing social data is difficult and confusing, even for customer insights (CI) pros who spend most of their time doing just that. Most social intelligence practices are several years into existence, and are mature in many ways, yet there are still some common myths that hold CI pros back from successfully capturing, managing, analyzing, and applying social data. This report debunks four common myths and steers CI pros in the right direction.

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