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For Customer Insights Professionals

Q&A: What Global Marketers Need To Know About European Privacy Laws

October 14, 2016

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Why Read This Report

In May 2018, Europe's General Data Privacy Regulation (GDPR) will go into enforcement mode. Most North American marketers may think they're immune to these laws — and to their hefty penalties — but this couldn't be further from the truth. This report will provide a primer on the law and its implications, with specific guidance to any company that has ever sold products or services to a European customer.

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Table of Contents

  • What is the General Data Protection Regulation, anyway?
  • What new requirements do marketers need to know about?
  • I don't market to or advertise in Europe, so these laws don't apply to me, right?
  • How serious is it if I'm found to be in violation of the rules?
  • How do European regulators expect firms to manage such a complex process?
  • Is there one unified strategy I can use for global marketing and customer insights?
  • What should I be doing about GDPR today?
  • What should my long-term strategy be to deal with global privacy regulations?

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