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For Customer Insights Professionals

Q&A: What Global Marketers Need To Know About European Privacy Laws

October 14, 2016

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This is the Road Map report in The Customer Trust And Privacy Playbook For 2017.

Why Read This Report

In May 2018, Europe's General Data Privacy Regulation (GDPR) will go into enforcement mode. Most North American marketers may think they're immune to these laws — and to their hefty penalties — but this couldn't be further from the truth. This report will provide a primer on the law and its implications, with specific guidance to any company that has ever sold products or services to a European customer.

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Table of Contents

  • What is the General Data Protection Regulation, anyway?
  • What new requirements do marketers need to know about?
  • I don't market to or advertise in Europe, so these laws don't apply to me, right?
  • How serious is it if I'm found to be in violation of the rules?
  • How do European regulators expect firms to manage such a complex process?
  • Is there one unified strategy I can use for global marketing and customer insights?
  • What should I be doing about GDPR today?
  • What should my long-term strategy be to deal with global privacy regulations?

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