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For Customer Experience Professionals

Read My Lips: Clear Communication Can Mean Billions In Revenue

Improving Customer Communications Creates An Easy And Engaging Customer Experience — And Drives Revenue

July 31, 2017

Why Read This Report

How well your company communicates with your customers has a surprisingly large impact on your brand's overall customer experience. In turn, this outsized influence translates into a revenue impact that can be a game-changer for your bottom line. In this report, we describe how improvements in communication boost CX Index scores and increase revenue by creating a better experience for your customers. We also detail how some CX pros have successfully purged jargon from their customer communications and simplified their messaging to increase clarity and build trust.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Clear Communication Is Worth Millions — If Not Billions
  • Start Optimizing Your Communications Now
  • Recommendations

  • Follow These Tips For Driving Clear Communications
  • Supplemental Material
  • Related Research Documents