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For Application Development & Delivery Professionals

Redesign SaaS Pricing To Win, Retain, And Upsell Customers

Measure Customers' Size And Complexity To Better Align Pricing With Business Value

October 1, 2019

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Why Read This Report

Good pricing models help software-as-a-service (SaaS) providers win more deals, improve renewal rates, and increase upselling. This report shows application development and delivery (AD&D) pros why value-based pricing models should take customers' complexity and size into account, along with a product's context. It also identifies key drivers of complexity and how to use them to improve value-based messaging and align pricing.

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Table of Contents

  • Simplistic Software Pricing Loses Deals And Undermines CLV
  • Business Value Is A Function Of The Customer's Size And Complexity
  • Recommendations

  • Choose The Simplest Way To Price Complexity
  • Related Research Documents

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