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For Application Development & Delivery Professionals

Redesign SaaS Pricing To Win, Retain, And Upsell Customers

Measure Customers' Size And Complexity To Better Align Pricing With Business Value

October 1, 2019

Why Read This Report

Good pricing models help software-as-a-service (SaaS) providers win more deals, improve renewal rates, and increase upselling. This report shows application development and delivery (AD&D) pros why value-based pricing models should take customers' complexity and size into account, along with a product's context. It also identifies key drivers of complexity and how to use them to improve value-based messaging and align pricing.

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Table of Contents

  • Simplistic Software Pricing Loses Deals And Undermines CLV
  • Business Value Is A Function Of The Customer's Size And Complexity
  • Recommendations

  • Choose The Simplest Way To Price Complexity
  • Related Research Documents

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