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Buyers of marketing, customer experience (CX), and digital transformation services face a complex landscape. Many agencies or service providers in this space position themselves as a one-stop shop for all of your marketing, CX, and digital transformation needs, while others may serve as high-quality solutions for a specific business need. This report provides B2C marketers with a summary of our research on several key areas of the agency and services ecosystem: marketing, CX, employee experience (EX), design, and digital transformation.
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