Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Research Overview: Online Marketplaces

A Guide To Buying, Selling, And Creating Market Leverage Via Everyone's Favorite Digital Platform Business Model

August 17, 2020

Why Read This Report

Online marketplaces aren't a new idea. Yet over the past few years, they have (re)emerged as a preferred channel for consumers, small businesses, and a growing number of enterprise buyers. For brands and other sellers, they offer a low-cost way to reach online customers or enter new markets but also less control over a company's brand and the user experience. For operators, orchestrating an ecosystem of buyers, sellers, and technology partners requires mastery of eCommerce, brand building, and demand gen — but also offers unique economic benefits of running a digital platform business. This report summarizes our research on consumer and business marketplaces and explains how to understand buyer preferences and succeed as a seller or operator.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Table of Contents

  • As Consumers Lead The Way, More Buyers Rediscover Marketplaces
  • Business And Specialty Marketplaces Are Transforming B2B Buying
  • B2B Sellers Must Act More Like Branded Manufacturers
  • Explosive Growth Ushers In New Considerations For B2C Sellers
  • Marketplace "Super Winners" Embrace What It Means To Be A Platform
  • Related Research Documents

Recommended Research