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For eBusiness & Channel Strategy Professionals

Retail Mobile App In-Store Best Practices For 2019

Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations

June 28, 2019

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Why Read This Report

Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and use a retailers' app are most loyal, so it's critical that the app deliver an exceptional shopping experience to keep them. This report analyzes in-store app best practices and is part of a series that provides digital business professionals with best-practice examples of leading retail app features and user experience.

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Table of Contents

  • Mobile Apps Are A Dominant Touchpoint For Retailers And Shoppers
  • Mobile Apps Change How Customers Interact With Retail Stores
  • Supplemental Material
  • Related Research Documents

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