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For eBusiness & Channel Strategy Professionals

Retailers Are Off The Starting Blocks Of Omnichannel Commerce

Landscape: The Omnichannel Commerce Playbook

February 15, 2017

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This is the Landscape report in The Omnichannel Commerce Playbook For 2018.

Why Read This Report

Customer expectations are high, so eBusiness professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This landscape report of the omnichannel commerce playbook analyzes customers' changing shopping behaviors and the various tactics that retailers are using throughout the customer life cycle to deliver superior omnichannel service.

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Table of Contents

  • Retail Launches Into The First Leg Of The Omnichannel Journey
  • Pursue Omnichannel Across The Customer Life Cycle
  • Three Key Underlying Capabilities Fuel Omnichannel Success
  • Recommendations

  • Retailers Must Pick Up The Pace On Their Omnichannel Journey
  • Supplemental Material
  • Related Research Documents

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