Trends Report

Retailers Are Reaping The Rewards Of Omnichannel Commerce

December 30th, 2021
With contributors:
Fiona Swerdlow , Brendan Witcher , Rick Parrish , Emily Pfeiffer , Scott Compton , Taylor Hansen , Melissa Chaudet , Rachel Birrell

Summary

To meet customers’ ever-growing expectations by delivering great experiences, digital business leaders continue to invest in customer-facing and back-end technology. This report analyzes customers’ changing shopping behaviors and the tactics that consumer-facing organizations use throughout the customer lifecycle to deliver superior omnichannel customer experiences and service.

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