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For B2B Marketing Professionals

Retro Yet Revolutionary: Demystifying Account-Based Marketing

Aligning Marketing And Sales To A Customer-Obsessed Strategy Will Be ABM's Ultimate Legacy

September 19, 2016

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Why Read This Report

New technologies allow B2B marketers to identify companies with a higher likelihood to buy or with more desirable customer profiles, then reallocate budget to engage those firms at scale. Read this report to understand how this new marketing mindset — one obsessed with understanding customers at the account level and delivering personalized interactions that shift seamlessly between marketing and sales — delivers higher conversion rates and greater lifetime value.

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Table of Contents

  • Account-Based Marketing: When Everything Old Is New Again
  • ABM Requires A New Mindset, Not Just A Technology Overhaul
  • A Winning ABM Strategy Involves Executing Four Steps In This Order
  • Recommendations

  • Manage Both Data And Content To Make ABM Pay Handsomely
  • Supplemental Material
  • Related Research Documents

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