Trends Report

Retro Yet Revolutionary: Demystifying Account-Based Marketing

Aligning Marketing And Sales To A Customer-Obsessed Strategy Will Be ABM's Ultimate Legacy

September 19th, 2016
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
With contributors:
Steven Casey , Peter O'Neill , Allison Snow , Lori Wizdo , Matthew Camuso , Rachel Birrell

Summary

New technologies allow B2B marketers to identify companies with a higher likelihood to buy or with more desirable customer profiles, then reallocate budget to engage those firms at scale. Read this report to understand how this new marketing mindset — one obsessed with understanding customers at the account level and delivering personalized interactions that shift seamlessly between marketing and sales — delivers higher conversion rates and greater lifetime value.

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