Report

Retro Yet Revolutionary: Demystifying Account-Based Marketing

Aligning Marketing And Sales To A Customer-Obsessed Strategy Will Be ABM's Ultimate Legacy
September 19th, 2016
With Contributors:
Peter O'Neill
Allison Snow
Matthew Camuso
and Rachel Birrell

Summary

New technologies allow B2B marketers to identify companies with a higher likelihood to buy or with more desirable customer profiles, then reallocate budget to engage those firms at scale. Read this report to understand how this new marketing mindset — one

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