RockYou Showcases Gen Y Design Practices

April 17th, 2008

Bruce Temkin

Ross Popoff-Walker

With contributor:

Steven Geller

Summary

With around 2 million daily active users, RockYou's Super Wall is one of the most popular applications on Facebook. And RockYou.com, which provides slideshow creation tools to young consumers, attracts 20 million unique visitors per month. To better understand the thinking and design approaches that brought on success for this small startup, Forrester spoke with Jia Shen, CTO and co-founder. Our discussion uncovered five key design suggestions for engaging young consumers, such as "target girls first, boys second" and "design for viral messaging and social incentives." Firms looking to fully engage Gen Y should translate and apply RockYou's approach to their own efforts.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.