This document presents a review of the service�?oriented architecture (SOA) market in the first half of 2008 for vendor strategists, along with perspectives on global trends and major market developments that affect Asia Pacific's SOA industry. Awareness and interest about the benefits of SOA continue to grow, buoyed by the economic growth in the region, with SOA adoption led by telcos, banks, manufacturing companies, and the public sector. Particular focus is also given to vendor developments and activity.