Sales Role Profile: Frontline Sales Manager

November 28th, 2012

Brian Lambert

Scott Santucci

With contributors:

Bradford Holmes , Daniel Feldman

Summary

This report is designed to give sales enablement professionals an introduction to the frontline sales manager role as well as an overview of the general concerns facing people in this position. A more sophisticated understanding of the frontline sales manager role equips sales enablement professionals to work more effectively across traditional departmental boundaries, adapt to changing buyer preferences, and improve overall sales productivity.

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