Report

Sales Enablement Defined

Sales Enablement Is The Bridge Between Go-To-Market Strategy And Tactical Execution
August 4th, 2010
With
Eric Brown
Bradford Holmes
Daniel Feldman
and Katherine Shao

Summary

Tectonic forces are at work transforming business relationships away from their traditional dependency on products and services toward a focus on business outcomes and results. Inefficiencies noted within a sales organization are only early warning signs.

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